WINTER 2023
PROJECT BRIEF
A breakout single from the controversial and prolific rapper NBA Youngboy; Untouchable is a song about the struggles he’s faced throughout his young life and the success he’s earned by overcoming it. In this project, I created a lyric video for the opening verse.
This project was one of my favorites as I have a passion for music and was able to create something for one of my favorite musical artists.
WINTER 2024
PROJECT BRIEF
A 10 episode limited series; Follows a young adult and his journey through Detroit as he becomes conflicted with his newly gained abilities. Growing up in poverty and having faced struggle everyday up to this point, the newfound abilities grant him a new set of opportunities and consequences. Desperately wanting to get himself and his people out of their struggles, he struggles with finding the line he’s willing to cross and he must choose between crime and heroism.
"Everything isn't always BLACK&WHITE"
WINTER 2024
PROJECT BRIEF
A 10 episode limited series; Follows a young adult and his journey through Detroit as he becomes conflicted with his newly gained abilities. Growing up in poverty and having faced struggle everyday up to this point, the newfound abilities grant him a new set of opportunities and consequences. Desperately wanting to get himself and his people out of their struggles, he struggles with finding the line he’s willing to cross and he must choose between crime and heroism.
"Everything isn't always BLACK&WHITE"
PHASE ONE
IDEATING
After taking a closer and more analytic look at the song's lyrics, I worked towards building multiple moodboards that led me to 3 distinct style directions. The first moodboard hones in on the struggle the artist has experienced, using darker tones, bold typography, and black and white imagery to communicate that message. The second rather turns away from that messaging, relating the idea of winning and overcoming obstacles with the sport of basketball, which is represented in the cover art for the single. Lastly, the third captures the essence of becoming untouchable, focusing on the elements that seemingly make you untouchable such as money, fame, and eternal life.
PHASE TWO
SKETCHING
As the song discusses and evokes various emotions, I felt it would be best to use that as a driving device for the direction of the lyric video. In doing so, I combined elements of all three moodboards in order to communicate the full story and range of feelings the song produces.
Being a lyric video, the primary visual had to be led by typography. In order to put emphasis on certain words or lines along with connecting them to the story, I used a lot of personification to help lead the animations and transition between segments while creating the video.