RAIDERS: THE FOURTH

Raiders: The Fourth Detail Shot

FALL 2024

PROJECT BRIEF

A concept event package for the Las Vegas Raiders and Allegiant Stadium that focuses on the gritty and "in-your-face" brand that defines the Raiders along with motivating fans in the team's chase for their fourth championship.

WINTER 2024

PROJECT BRIEF

A 10 episode limited series; Follows a young adult and his journey through Detroit as he becomes conflicted with his newly gained abilities. Growing up in poverty and having faced struggle everyday up to this point, the newfound abilities grant him a new set of opportunities and consequences. Desperately wanting to get himself and his people out of their struggles, he struggles with finding the line he’s willing to cross and he must choose between crime and heroism. 


"Everything isn't always BLACK&WHITE"

WINTER 2024

PROJECT BRIEF

A 10 episode limited series; Follows a young adult and his journey through Detroit as he becomes conflicted with his newly gained abilities. Growing up in poverty and having faced struggle everyday up to this point, the newfound abilities grant him a new set of opportunities and consequences. Desperately wanting to get himself and his people out of their struggles, he struggles with finding the line he’s willing to cross and he must choose between crime and heroism. 


"Everything isn't always BLACK&WHITE"

Raiders Moodboard

PHASE ONE

IDEATING

In creating this project, I considered and played around with multiple different visual directions, considering both a darker and more "in-your-face" approach and some lighter more luxurious feeling before landing on a combination of them all.

Raiders Sketches A

PHASE TWO

SKETCHING

In early sketches I played around with various ways to display information, creating clear hierarchy between items and prioritizing the most relevant info. As I continued, I tried bringing in more visual elements, finding ways to amplify the atmospheric effect of the ocean of screens and displays.

Matchup Card and Scoreboard

As I established a final visual concept I worked on creating styleframes for a wide selection of game events, each in multiple different formats and variations. Creating a consistent yet visually interesting set of compositions was a main focus of mine before I brought them to life through After Effects.

PHASE THREE

STORYBOARDING